Your brand is so much more than a cool logo. It’s the perception of your company. Your brand is the cohesive combination of design and language that creates the face, personality and values of your company. This ultimately evokes a feeling – “the vibe” – with your target audience, which influences them to engage and eventually buy from you.
Here are five reasons that the right branding is crucial to your success:
1. Nails the first impression
Once you are introduced to someone or something for the first time, that initial impression is really hard to shake it off. Your potential customer’s first experience with you, whether it is an advertisement, store visit, or a trial with a product, must reflect your brand and best intentions. Your brand should be reflected in everything you do, and everything you put out there to be seen.
2. Builds trust
People are more likely to purchase from a business that appears polished and credible. Clean, clear and consistent branding is key in achieving this. Customers need to feel confident and excited when they engage with your brand.
3. Create employee advocates
A company can get increased reach when their employees become advocates for the company. Employees are more likely to work harder and spread a positive message by word-of-mouth and social media recommendation when they are proud to be part of their company. With a clear brand and supportive messaging, employees are more likely to share content and become brand advocates. A strong brand that employees can rally around is essential for employee morale and productivity.
4. Promotes recognition
If your brand is consistent and easy to recognize, it can help people feel more at ease in purchasing from you. People adhere to familiarity and if you’re remembered as a quality provider, they are likely to choose your product or service again.
5. Establishes Customer Loyalty
Great branding makes customers want to keep coming back. Equally as important, they become excited to tell others about their experience, and therefore bring in new prospects. Customer advocates are the most valuable marketing tool your company can use to influence future customers.
The right branding motivates employees, builds customer loyalty, and makes acquiring new customers easier. Let R2 help your company get started today.
