Con-Test Analytical Laboratory is an environmental testing lab offering contaminant detection in water, soil and air.
CLIENT: CON-TEST
INDUSTRY: ENVIRONMENTAL SCIENCES
WEBSITE: CONTESTLABS.COM
SERVICES:BRANDING, STRATEGY, CONTENT, ADS
Con-Test Analytical Laboratory was looking to increase their brand awareness as well as their sales.
The Challenge
Con-Test needed to establish an inbound marketing strategy and lead pipeline for their environmental testing services.
The Approach
- Development of a content calendar including blogs, downloadable offers such as sell sheets, eBooks, brochures and case studies
- Implementation of HubSpot into their marketing technology stack, and provided ongoing consulting to the Con-Test marketing and sales teams to fully leverage these new tools to effectively nurture and close MQLs
This engagement resulted in a mature inbound sales pipeline and revenue fully attributable to marketing efforts.
R2 has been invaluable to Con-Test. They have such a depth of understanding in the marketing field of what it takes to create data driven strategies. They went above and beyond and we exceeded all the marketing goals thanks to R2’s efforts. They are a great group and very easy to work with. I would highly recommend R2 to anyone looking to grow their organization.
TOM VERATTI, CON-TEST ANALYTICAL LABS
STRATEGIC CONTENT Engaging copywriting and design
Make complex content engaging and easily digestible.
We worked with Con-Test to build brand awareness through advertising, and to create materials that clearly explain their complex services to their audience in an engaging and attractive way.