Segal Group Kelly December 6, 2023
Segal Group is an independent insurance agency offering competitive insurance options and expert guidance.
CLIENT: SEGAL GROUP
INDUSTRY: INSURANCE
SERVICES: WEBSITE, BRANDING
Segal Group needed to create an identity for their new company, as well as develop a website and advertising to articulate their services to new customers.
The Challenge

Segal Group needed assistance with brand and logo development, as well as design of a new website and advertising.

The Approach
  • Development of a new brand identity, messaging, style guide, logos, typography and imagery
  • Implementation of the new brand included a full website build as well as social media, email signatures, templates, and business cards
  • Announcing the new brand to new customers included design of digital ads
R2 Marketing has helped Segal Group, LLC with our logo design, website structure and website maintenance. R2’s ability to understand our business segment as well as our specific needs has made them a superior partner. The on-going maintenance and support provided by R2 continues to deliver outstanding insight, leading to continued high search rankings.
HOWARD SEGAL, OWNER OF SEGAL GROUP
STRATEGIC DESIGN BRANDING STRATEGY AND EXECUTION
Branding is more than a cool logo.

We worked with Segal Group to create a cohesive combination of design and language that created the face, personality and values they wished to portray to their targeted audience.