Primary Loss Control bridges the gap between insurance carriers and the environmental industry, providing specialized claims assessment and environmental management services.
CLIENT: PRIMARY LOSS CONTROL
INDUSTRY: ENVIRONMENTAL SCIENCES
WEBSITE: PRIMARYLC.COM
SERVICES:BRANDING, STRATEGY, CONTENT
Following an acquisition, Ambrose Environmental needed help reinventing itself into a new brand.
The Challenge
In order to transition Ambrose into Primary Loss Control, the company needed to create their new identity, and then inform their customers of the change while keeping them comfortable.
The Approach
- Development of a new brand identity, messaging, style guide, logos, typography and imagery
- Implementation of the new brand included a full website refresh as well as updates to social media, email signatures and templates, marketing and sales collateral, and business cards
- Assistance with announcing the new brand to their customers and audience via social media, email, and website
From social media, client perception, advertising, logos, colors, imaging and virtually every marketing component you can think of, R2 is an elite firm.
Thanks to R2, we just recently rebranded from Ambrose Environmental Management to Primary Loss Control. Rebranding any company is a daunting task. The number one fear I had going into it was all the additional time involved in the rebrand process that would be tacked onto my normal day to day workload as we continue to operate our business. Teaming up with R2 was the perfect choice because they take care of almost all of the legwork. They layout the entire process in a detailed schedule timeline that prioritizes tasks along the way. R2 understands the work/ rebrand balance for their clients- they respect people’s work schedule but also knows when to press and push a task to completion.
Mike, Genea, and Kelly are fantastic and a pleasure to work with. Primary Loss Control is stronger and positioned well for the future thanks to R2. I highly recommend reaching out to R2 for all of your marketing needs.
Thanks to R2, we just recently rebranded from Ambrose Environmental Management to Primary Loss Control. Rebranding any company is a daunting task. The number one fear I had going into it was all the additional time involved in the rebrand process that would be tacked onto my normal day to day workload as we continue to operate our business. Teaming up with R2 was the perfect choice because they take care of almost all of the legwork. They layout the entire process in a detailed schedule timeline that prioritizes tasks along the way. R2 understands the work/ rebrand balance for their clients- they respect people’s work schedule but also knows when to press and push a task to completion.
Mike, Genea, and Kelly are fantastic and a pleasure to work with. Primary Loss Control is stronger and positioned well for the future thanks to R2. I highly recommend reaching out to R2 for all of your marketing needs.
TIM BUTLER, PRIMARY LOSS CONTROL
STRATEGIC DESIGN BRANDING STRATEGY AND INNOVATION
Branding is more than a cool logo.
We worked with PLC to create a cohesive combination of design and language that created the face, personality and values they wished to portray to their targeted audience.