Hiatus Tequila is a naturally clean yet complex tequila made from 100% Blue Weber Agave - ideal for sipping neat, but also shines in a cocktail.
CLIENT: HIATUS TEQUILA
INDUSTRY: WINE + SPIRITS
WEBSITE: HIATUSTEQUILA.COM
SERVICES: SOCIAL, ADVERTISING, STRATEGY
After developing their brand story, creative assets, and website, Hiatus Tequila needed help implementing this collective vision throughout their digital presence.
The Challenge
Hiatus needed to build brand awareness, increase social media audiences and engagement, maintain loyalty with current customers, as well as support regional and account-level marketing efforts.
The Approach
We created the initial social media strategy and ongoing management of all organic social media activity – including the design of custom content such as social posts, image and video assets and reels.
R2 also established Hiatus Tequila’s advertising strategy and framework – developing and managing marketing campaigns on Facebook and Instagram focused on:
- Expanding awareness with key target audiences through national brand campaigns pushing traffic to the Hiatus Tequila online shop.
- Supporting regional off-premise accounts with localized campaigns built to drive consumers to these stores.
- Co-marketing with on-premise accounts to reach new audiences while increasing traffic (and depletions) at these locations
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We have been working with R2 for more than two years - during which time Mike and his team have led the implementation of our brand vision for Hiatus Tequila. Their creative efforts led by Kelly continue to drive engagement with our core consumers through social media, digital ads and email marketing. They have remained flexible and fully committed to our business needs as they continue to evolve; and it's great to have a marketing partner that is just as passionate about our brand as we are.
KRIS DESOTO, FOUNDER OF HIATUS TEQUILA
STRATEGIC MARKETINGSocial media engagement and outreach
Targeting and learning the audience makes all the difference.
Through learning the Hiatus brand, objectives, and audience, we were able to engage potential customers through strategic social media posts and stories, as well as targeted advertising.